(Cherokee, NC, December 5, 2011): The Digital Screen Media Association (DSA) has announced that Alpha Video Creative was a winner in the inaugural DSA Crown Awards. Alpha Video Creative received the Silver Medal in the Point of Wait category at a ceremony held on November 8 for the content they created for Harrah's Cherokee Casino & Hotel.

The Crown Awards were established to recognize the impact of excellent content in out-of-home environments through the use of digital signage, self-service kiosks, and mobile technology. The award-winning content was designed for a video wall located behind the hotel front lobby desk that is one LCD high by 14 LCD's wide. The fourteen LCD's form one seamless video wall with a unique resolution of 26880x1080. The dazzling eye-catching video is an interpretation of the Cherokee Creation story of a giant raptor flying over the landscape creating valleys, streams and the Great Smoky Mountains with a touch of his wings.

"We are very excited that Alpha Video Creative won a DSA Crown Award for the amazing project they created for Harrah's Cherokee Casino & Hotel. The award winning video wall has already delighted many of our guests and provides an element of Cherokee history in a creative manner," said Leeann Bridges, VP of Marketing at Harrah's Cherokee Casino & Hotel.  

A video of the winning installation can be found at www.alphavideocreative.com/our-work in the video wall category at the bottom of the webpage.