Audrey Yates gets things rolling at the “Hot Properties Event.”

Area Realtors and real estate professionals gathered at the City of Sevierville council chambers Thursday for a new and exciting marketing event, “Hot Properties.”

In the past 10 to 15 years real estate marketing has become a very technologically oriented process. Most real estate professionals communicate via e-mail, Internet and social media sites. While most interested buyers search the Internet for properties that would fit their needs and budget, “Hot Properties” was started in Florida as a way to help market properties the old fashion way, face to face. Judy Bell of Fidelity Title Company first heard about the idea and shared it with Audrey Yates of Smoky Mountain Title. This first event was sponsored by Smoky Mountain Title and Wells Fargo Home Mortgage Co.

More story and photos after the jump.